The urban lifestyle is represented by many things, but at the core there is a strong sense of art, music and fashion. Each element that this lifestyle encompasses follows a similar trend; breaking free from the system.
Originality, uniqueness, and self expression; all in its purest form...
This can be seen in many things, not least the uprising of the growing demand for designer clothes in the urban fashion marketplace, and the ever increasing popularity of RnB/Hip Hop and rap tunes appearing in popular music charts. Graffiti artists such as the infamous Banksy constantly push the boundaries of acceptability, making the headlines and asking the questions that most people dare not. Huge designer clothing brands such as Gio Goi and King Apparel are immensely popular, and dance remixes of classic songs can be heard in night clubs up and down the country.
This fashion is becoming more and more mainstream, however, and everything from designer t-shirts to caps and jeans are all available in unique, groundbreaking styles. Kudos to these designers, these innovators, who bring art into fashion. We live our lives by a backdrop of music, discovery and self-expression, so this should indeed be reflected in what we wear. People customize their phones, their desks, their living space and even their bodies. What we wear says a lot about who we are, and if it's good enough for people we see on television, it's certainly good enough for the man on the street!
Where will this genre take fashion in the future? Who knows, but you can be sure that the core influences will remain the same.
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